MH Europe

Marketing Campaigns

• eNewsletters
• Marketing Material
• Print Media

SEO

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

PPC Management

• Keyword analysis: Discovering and targeting specific keywords and search queries being entered by likely leads for a company.
• Channel strategy: Google AdWords, Bing Ads, affiliate networks, and paid social media placements are some of the channels to consider for PPC marketing.
• Monitoring: Monitoring search term reports closely to learn which keywords/queries are most often used, to focus their buys on the most common searches.
• Keeping an eye on overall ROI and using that as a guideline to dictate the amount paid and scope of ad buys.

Public Relations

Pr Articles

is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.